This is used by people to
create such an environment of illusion which originates from a single source,
but multiplies down the tree of individuals, coverging at the guest (you).
This is very effective, efficient and less time consuming
way of spreading any information, be it true or false. This theory is based upon 2 simple principles:
1. People
have a tendency to think what they "want" to think. It is in our human psychology that we
tend to believe in things which we see around us many times.
2. Rumors
which are highly demanded are spread easily.
Considering all these facts it is very easy to disseminate any
fake or false information among people. This creates the perfect platform for
creating an illusion which every one wonders so as to where it's origin lies. Areas where the
demography is high could be an ideal state for this theory to be prevalent. Its
goes like this…
If a person named "A" wants to send an information to
"you" then first of all "A" has to know as with whom
,"you", interact more. Then "A" has to make out the
followers of the people with whom, "you", interact. Larger the
number of stages, more authentic the information will become. So "A" has to
ensure the information spreads among a larger group of people before it reaches
its destination.
Process:
- Initially the information is passed on to a person less known for his credibility but much talkative, then slowly and slowly as the information is passed from one to another, it multiplies.
- Now the person who come under the bottom of the tree when hears same news from different people, tend to believe.
Live examples:
1. Spreading
of any types of news, notices, etc
becomes easier when students themselves becomes an active agent (carriers) for carrying on the
information. People would remember has to how one wants to believe to fake
information of immediate classes
off announcement.
2. Current spreading of hate messages for north-eastern people over whole of India scaring those people is also an example of this theory, as how few people can fool them by sending same messages through different agents.